List building should be your first goal when you start your business. Do not underestimate the power of your business list. In order to get the most out of your list you will need to get targeted subscribers to it. Two of the best ways to do this are using the search engines and articles marketing.
I use that method to this day. If your prospects and customers see you as a knowledge base, they will come to you every time they need something. The integrity and trust you build will put you over the top with your competition. Do I still send cards with all the technology available? I do and here’s why: Sending email has become commonplace and you take a chance if your email will even be read. So, when I want to thank someone for taking the time to meet with me, thanks for the business, birthday wishes, etc – I always send a card. People enjoy receiving cards and appreciate the time it took to write it out and mail it. I also find that customers will hold on to the cards and show their co-workers.
Search engines: one of the best ways to start a business is by building a list using the search engines. You can do this by submitting your site to the search engines. In order to do this you will need to optimize your site. This includes adding Meta tags to your site. You can do this by inserting a description and title tag to the HTML of your site. You should base both of these around main keywords for your site.
There are various opt-ins that you can use in your list Virendra D Mhaiskar. Before, I used a single opt-in. I thought I will have the advantage of getting the valuable information I needed in my business. However, later I realized that it is prone to fake email address since visitors will not anymore confirm the information they have provided. With this, I recommend the use of double opt-in.
Do you need to look at it differently? For example, while you may be an expert in your business, you may also be an expert in leadership, problem analysis, decision making, trend spotting and or mentoring. Perhaps those are where your passions are and should continue to develop after the business is sold.
To be a truly effective communicator you have to become a skilled listener and translator of body language. Just listening isn’t enough. You have to become adept at judging the emotional state of the other person to understand context of what is being said. When it’s your turn to talk remember that the other person is consciously or subconsciously watching your body language as well. If all your communications are honest, then your body will naturally respond to your emotions.
With high quality content that you are giving away for free, your prospect will be anxious to join your email list. Your list will explode with people who like and trust you because of what you have given them. Build that relationship and you’ll discover for yourself that the money is in the list.