In the past couple of years the industry of social media websites has exploded. Along with this is the evolution of web video marketing. Promoters have found the ability to effectively combine entertainment with information to spread throughout the internet and reach people they would otherwise not come in contact with. It is also a low cost means that provides permanency for your company on the web.
Keep It Short – It is known fact that are attention spans are becoming shorter and shorter – is it any surprise with the amount of information our brains receive every second!? We have an in-built filtering system that allows us to decide if what we are watching is something of use, interesting or a complete waste of our memory. Most corporate video productions typically last between two to three minutes, so creating an impact fairly soon on in your video is absolutely vital. The emotional angle helps with that.
First, let’s suppose that you are a small firm that wants to go after high profile, large companies as clients. The video will be important to getting new business as it will introduce and overview your firm. All of the factors seem to require a high quality production. This will tend to push you to the premium level. However, because of your limited resources (you are a small firm after all) you may prefer to budget at the lower end of the Premium range. Budget $6,000.
Take a look at your competitors. If they are using videos see if you can find out who made them. Some Producción de video companies specialize in specific types of customers or industry sectors.
Talent. Sometimes a client will tell us that Sid on the loading dock has a great voice and should narrate their program. Or Melissa in accounting is taking acting lessons. Most of the time, Sid and Melissa should keep their day jobs. Unless they are being interviewed about what they do, craft requires the use of professional talent, who has the right look and know how to perform for camera.
Knowing the music inside and out is important; not just to get a feel for it but to know the peaks and troughs of the song which may articulate how it’s put together. Additionally I’ve found knowing the length of the track helps to get an idea of how much work the music video will be; a standard 3 minute song or an epic 6 minute ballad.
Such companies will be willing to make some type of arrangements just to keep you. I called my phone company and requested for the best deal they can give me. I informed them that I receive many phone calls from different people each day because of my business and I need to know if they can give me any discount for my membership. They reduced $200 from my monthly bill.
A well-produced video, with quality at every step in the process, can compel an audience in a way few things can. Craft is what separates an adequate product from an unqualified success.